AUBURN — U.S. Cellular recently hired Aaron Ouellette as store manager for the company’s Auburn and South Paris locations.

He will direct daily activities and effectively guide store associates to deliver the best customer satisfaction.

Ouellette joined U.S. Cellular in March. Prior to that, he held several positions in management, including general manager at TGI Friday’s, assistant general manager at Vinny T’s of Boston, and manager at Ruby Tuesday.

He lives in Mechanic Falls with his wife and two sons.