BANGOR — The Western Mountains Alliance, with support from the Maine Department of Agriculture, will host “Reaching Your Customer in the Electronic Age: Online Farmers Markets and Buying Clubs” from 10 a.m. to 1 p.m. Saturday, Nov. 12. The workshop will take place at the Maine Harvest Festival at the Bangor Auditorium and Civic Center.

In the last several years, farmers have stretched beyond traditional markets to reach new customers. The seminar will feature experts in social media and marketing, as well as farmer practitioners who use the Internet to market and sell their products.

Rich Brooks of flyte new media will open the seminar with a presentation on how to increase online visibility with video, how to use social media to engage an audience and how to build an e-mail list.

The seminar will also include two panel discussions. The first will feature software developers and producers describing how online sales software works, who should use it, who is using it and the costs.

The second panel will feature producers who are selling products online, either individually or as a part of an online farmers market or buying club. Panelists will describe the social media and other marketing tools they use and will share recommendations.

The seminar is free with $5 admission to the Maine Harvest Festival. For more information, or to register by Monday, Nov. 7, contact Tricia Cook at 778-3885 or visit www.westernmountainsalliance.org. Space is limited.

This year marks the first annual Maine Harvest Festival to celebrate the best Maine has to offer. The festival will feature renowned local chefs and more than 100 state growers, bakers, cheese artisans, vintners and brewers with demonstrations, sampling and sales. For more information about the festival, visit www.maineharvestfestival.com or call coordinator Judi Perkins at 947-5555.