LISBON FALLS — The Moxie Festival Committee has announced that the 2014 Moxie Festival theme is “It’s Always Moxie Season in Maine.” Lisbon resident and sixth-generation Mainer Dale Morgan won the annual theme contest that drew contestants from Virginia and Pennsylvania.

Morgan grew up in Woodland, now called Baileyville, in Washington County. Her mother was a faithful Moxie drinker but she never tried a sip until she moved to Lisbon.

“Moxie took on a whole new meaning for me when I moved to Lisbon three years ago. I love marching in the parade and once dressed up as a can of Moxie,” said Morgan.

She tasted her first Moxie at the Moxie Festival three years ago and “loved it.” It is now her soft drink of choice.

Morgan received her degree at the University of Maine in Machias. She held various jobs including activities director at the Alzheimer’s Center in Gardiner for six years and ran the State House snack bar in Augusta for three years.

She has two children and two grandchildren who live in Maine.

Morgan received a basket filled with Moxie items from Kennebec’s (The Moxie Store) and the Maine Art Glass Studio, both in Lisbon Falls. She will be one of the judges for the Moxie Festival Parade on Saturday, July 12, where floats depicting the theme will vie for awards.

The parade, which attracts more than 100 participants, follows the two-mile plus route that begins on Capital Avenue and Route 196 and ends at the MTM Center on School Street.

According to Lisbon Public Safety Officials, more than 50,000 people attend the three-day Moxie Festival. The Town of Lisbon has approximately 9,300 residents.

Since 1982, the festival has been held on the second weekend in July. It now includes a three-day Pow Wow; Friday night fireworks; a Saturday parade, Moxie Day 5K Race, Moxie Day ATV Charity Ride, and Family Fun Fair; and on Sunday, the Chief Worumbo Androscoggin River Race and the Moxie Car Show. Moxie was designated Maine’s official soft drink on May 20, 2005.

The latest information is avaialable at www.MoxieFestival.com.