LEWISTON — The Androscoggin County Chamber of Commerce will host a seminar on business branding from 8 to 10:30 a.m. Wednesday, Dec. 3, at the Chamber, 415 Lisbon St.

“Branding is Everything: How to Make Your Customers Pay Attention!” will cover practical ideas and basic information to craft or enhance a business brand, tell that business’ story, and differentiate a business or organization from the competition.

Presenter Paul Badeau has more than 25 years of branding, communications and public relations experience. He has spent a dozen years at the Lewiston-Auburn Economic Growth Council.

Cost is $25 for members of the Androscoggin County Chamber of Commerce and $50 for nonmembers. To register, call 783-2249 or visit: www.androscoggincounty.com.