NEWTON, Ma. — Lasell University’s News and Entertainment Marketing course was taught this semester by Alan Ives, senior vice president of marketing and creative at ABC News.
In November, the class — 11 students selected through an application process, including William Marshall of Denmark — took an trip to New York City to meet with industry professionals and get an inside look at entertainment production, interactive design, and news marketing.
The group visited the sets of “Good Morning America” and “The View,” took a tour of ABC, and sat in on editing and graphic design production sessions with members of Ives’ creative team.
They also met with Sarah Weldon, senior editor at Yahoo!, and visited the Museum of Modern Art to take in an exhibit on interactive design.