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Customers and vendors pack a tent during Saturday’s celebration at Cure Cannabis Co. on Riverside Drive in Auburn. Many cannabis businesses celebrate April 20, a day that has become an international counterculture holiday based on the celebration and consumption of cannabis. There are numerous theories where the “holiday” originated, but most revolve around the time, including one of the most popular from a roadie for the Grateful Dead band who called for 4:20 p.m. to be the socially accepted time of day to consume cannabis. Russ Dillingham/Sun Journal
Bud tenders wait on customers during Saturday’s celebration at Cure Cannabis Co. on Riverside Drive in Auburn. Russ Dillingham/Sun Journal
A cannabis plant, photos and assorted cannabis products from Enhance Plants of Auburn were on sale during Saturday’s celebration at Cure Cannabis Co. on Riverside Drive in Auburn. Russ Dillingham/Sun Journal
Raj Patole of Casco Botanical shows off a container of buds for sale during Saturday’s celebration at Cure Cannabis Co. on Riverside Drive in Auburn. Russ Dillingham/Sun Journal
Sweet treats from The Bakery Barn in Lewiston, foreground, were a big hit with customers while a live band played Saturday at Cure Cannabis Co. in Auburn. Staff of Casco Botanical, right, talk to a customer. Russ Dillingham/Sun Journal
Staff from Le Kine Kitchen of Portland wait on customers during Saturday’s celebration at Cure Cannabis Co. on Riverside Drive in Auburn. Russ Dillingham/Sun Journal

A lifelong resident of Lewiston, Russ stumbled into photography as a college student working toward a career in psychology. His great-grandfather Louis B. Costello was the publisher of the Lewiston Daily...