LEWISTON — Geiger, a privately held and family-owned promotional products distributor, has acquired Broadway Marketing, an Albany, New York-based branded merchandise and apparel company.

Broadway Marketing marks Geiger’s first acquisition of 2024. In 2023, it acquired Incentives by Design in Tukwila, Washington, and Firebrand Promotions in Leatherhead, Surrey, United Kingdom.

These acquisitions demonstrate Geiger’s deep commitment to domestic and global expansion, ensuring customers worldwide have access to the best possible products, services and talent, according to a Geiger news release.

“With access to Geiger’s suite of technology and e-commerce solutions, this acquisition will enable Broadway to provide an elevated range of services to our clients,” Leslie Baker, president and CEO of Broadway Marketing, said. “To propel our future growth, it was important to align with a large distributor who shares our corporate culture values and has widespread global logistics capabilities.”