AUBURN — “Don’t Follow the Pack,” a three-part program designed to help participants develop an ability to think creatively, will be offered on three consecutive by the Corporate and Community Services department at Central Maine Community College.  Dates and times are May 18 through June 1 from 10 a.m. to noon.

Participants will gain an understanding of the importance of business differentiation within the local economy. By the end of the course, students will have created an action plan to transform their existing business into something unique and memorable for their customers.

The cost for the course is $99 and includes all materials.

The noncredit course is open to anyone looking to improve their self-confidence in marketing through a holistic approach to business.

Registration is open and ongoing, however space is limited. For more information or to register, contact Central Maine Community College Corporate and Community Services department at 755-5280 or 800-891-2002, opt. 7; email: [email protected] or visit www.cmcc.edu/training.

Deadline for registration is May 11.