AUBURN — The city’s new website does away with the traditional round shoe logo in favor of a stylized view of Festival Plaza’s summertime canopies.

“It’s an entirely new look for the city’s website,” systems administrator Paul Frasier said. “It’s a new design, new photos and a brand new logo.”

The new design went online last week, but all Internet traffic to the auburnmaine.gov and auburnmaine.org web addresses has been sent to the old site while Frasier and city staff worked out the bugs.

With that work mostly complete, staff began redirecting traffic to the new design Friday.

“It takes a day or two for all the changes to be finished and servers to be updated, so people may see the old website for a while,” Frasier said.

The website has not changed substantially since 2007, soon after city offices moved into Auburn Hall. Councilors approved a redesign in 2011, part of the 2011-12 budget.

Auburn City Manager Clinton Deschene said local designer Randy Link of Clearpath Innovations has been working on the new website since then and began training staff in May.

The new logo was created by Turner graphic designer Erin Foglietta of Hemlock Hill Design.

“It’s very modern, very clean look,” Frasier said. “As soon as we saw it, we all said ‘Yeah.’ That’s what we want it to look like.”

The website is designed to be easier for residents to navigate and cleaner and less confusing at first glance.

“All the permits people want are under one place now,” Executive Assistant Karen Veilleux said. “Before, it was grouped by department but people don’t always know what department they need for which permit. So, we’re focusing on service instead of department.”

City Manager Clinton Deschene said it also gives residents a new platform for getting alerts about storm cancellations, parking bans and other city events. The old alert system will be shut down and people who currently get alerts via email need to sign up on the new system to continue getting alerts.

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